How to jump on the news cycle and bag some earned media

One way to get free media coverage - earned media on radio and print interviews - is to follow journalists on Twitter and LinkedIn and answer the call when they are looking for a particular type of interview subject. Some PR agencies call this…

Who the heck are you and why do customers need to know?

Why does your local business story matter more in this online labyrinth of anonymous entities? Let me tell you why - and start with an example. I went onto a local business site recently and was ready to purchase their product (foodstuff)…

PR Campaign Special Offer

Are you a business owner or leader in Kilkenny or the wider South East region and looking for an affordable PR campaign to help you get your marketing head above water? I've just launched a special offer for Jan and Feb, to help you kick-start…