Entries by solasadmin

MEET THE MEDIA: Seán Defoe, Newstalk

Seán is the Group Political Correspondent for Communicorp – Newstalk, Today FM, 98FM and Spin 1038/South West. He is also heard on your friendly local radio stations. I asked Seán for his nuggets of media wisdom for any business looking to pitch a story to a newsroom.  This is what he says…. “I know it […]

IN THE NEWS: Carlow media campaign for free webinar

On Wednesday, March 10 the County Carlow Chamber is hosting a free webinar at 12 noon for any business interested in boosting their brand profile with free media exposure. Hosted as part of its Chamber Webinar series, it will presented by yours truly, the 40-minute webinar is called Three Steps to Getting Positive Media Exposure […]

Carlow Chamber to host free media skills webinar

Businesses are being invited to tune into a free live webinar on Wednesday, March 10 called Three Steps to Getting Positive Media Exposure for Your Business. Hosted by the County Carlow Chamber as part of its Webinar Series, the webinar is being presented by journalist and media consultant Christine Tobin of Solas Media Solutions. “Journalists […]

Why your Irish business needs to be online

There are ten reasons that I can think of… 1: People need your service/product Your shop or office might be closed to customers but if the need for your service or product still exists, then you need to find a way to bring it to them. Social media will be your new digital front desk! […]

REVIEW: Market Cross Shopping Centre

I love getting glowing reviews for my work – who wouldn’t? A massive thanks to Lesley Cleere and the team at the wonderful Market Cross Shopping Centre for this lovely review. We worked on a media campaign before Christmas and got some great, positive media coverage for the centre and its tenants. A good media […]

How to jump on the news cycle and bag some earned media

One way to get free media coverage – earned media on radio and print interviews – is to follow journalists on Twitter and LinkedIn and answer the call when they are looking for a particular type of interview subject. Some PR agencies call this “newsjacking” but I just call it jumping on an opportunity when […]

Who the heck are you and why do customers need to know?

Why does your local business story matter more in this online labyrinth of anonymous entities? Let me tell you why – and start with an example. I went onto a local business site recently and was ready to purchase their product (foodstuff) but was turned off straight away. My Visa card in hand, I quickly […]