And that’s a wrap for my first year on the judging panel for the Carlow Business Awards with County Carlow Chamber. What an experience and an honour to learn about so many Carlow businesses. It was an inspiration to see so much vision, talent, expertise and innovation across multiple sectors in the county. The awards ceremony […]
PR is a powerful tool for small business owners and I will be sharing Ten Steps For Getting Media Exposure For Your Business on Wednesday, 5th October. I will give you simple steps that you can walk away with and implement straight away. Do you want to know a secret? Journalists and producers prefer to […]
Not many people know that I spent years working as a chef – in my hometown of Ballybunion and later in Cork City. I started out washing pots and pans, was promoted to starters and desserts and then progressed on as a commis chef. When I was 24, I decided to pack in the cheffing […]
Food is a great topic for PR and media coverage! Why? Because humans need to eat to survive. Also because humans like to eat for entertainment and fun. Therefore, food businesses can fall into the PR category of health, food, entertainment, human interest, general news (due to the reopening of the hospitality sector), innovation, business […]
I have had the absolute good fortune of finding David Lunn and Dervla Moloney of Foundation Stone Financial Planning Ltd and have been working with them on their marketing and PR. They are just one of my clients. Here’s a testimonial written by David about working with Solas Media Solutions. When you enter the world […]
Some weeks back, I chatted on InstaLive with Linda Kelly from Women Ascend. We discussed how women could harness the power of media by telling their stories to journalists as part of the #BetterMaternityCare campaign. A media campaign can be crucial to the success of a campaign as it keeps decision-makers accountable. Media can help […]
Every day, journalists are bombarded with emails from people looking for a piece of free publicity for their business, organisation or project. If you’re in business and understand the value of PR, you will want to know how to get free publicity for your business. I have estimated that in my 17 years as a […]
One of the worst things you can do on your social media is “product dump and run”. Product or service posts are important. You’re not just on social media for the chats. But people don’t want to be sold to. But here’s the thing. If someone walked into your shop or phoned you, you wouldn’t […]
Earlier this week, I had a session with a client who felt stressed out that she wasn’t spending enough much time creating new content for her social media platforms. Here’s the thing about content – don’t put all of your energy into creating too much as most people don’t read all of our content. The […]
Let me tell you about the time I had to relearn how to talk. I was in my twenties but was so softly spoken that I couldn’t be heard. I didn’t really talk – I whispered. It was a self-confidence thing – or a lack of it. Here’s how it happened. While I was a […]