Earlier this week, I had a session with a client who felt stressed out that she wasn’t spending enough much time creating new content for her social media platforms.
The 20/80 rule is great for staying focused in life. And it applies to your marketing content too.
Content is King but Amplification is the Queen of SALES!
Even in chess, the Queen is the busy one on the board and she can make or break a game!
And remember, generating revenue is the WHOLE PURPOSE of your content.
But pumping money and time into quality content is a waste if you don’t match it with quality amplification (the platforms you share content on.)
Having great content and bad amplification is like spending hard-earned money on creating a beautiful advert and pinning it to the wall of your local grocery shop. It’s not going to generate business there, it is?
But how much better is it to create that beautiful advert and push it out where your target market will see it, and then follow your call to action and get in touch with you?
The secret is focusing 20 percent of your time on creating quality content and 80 percent of your time amplifying it across the right channels.
Repurpose your good content!
What is quality content?
- Blogs
- Press releases
- Web page content
- Lead-generator landing pages
- Social media campaigns
- Display advertising
- Visuals: Videos, images, infographics
- Web-based interactive white papers (long-form, formal content)
- Backlinks – yes, it’s content. Those great links back to your site on media articles and shared content
- Other lead generators, such as E-books
- Surveys and reports
- These and lots more
What is involved in quality amplification? [Paid, organic and measurable.]
- Targeted radio and TV interviews, print articles and guest editorials (earned media)
- Social media platforms
- High ranking blog interviews and guest posts
- Podcasts interviews
- Influencer platforms
- Promotions and giveaways
- Your events, such as webinars
- Networking events
- Email marketing
- Google searches (paid)
- Display ads
- Google My Business
- SEO audits and keyword research
Let’s chat about what your digital marketing campaign would look like.
Make sure your next marketing move is your best one!
