How do you use simple peak season media coverage to lift your off-peak business?
Like most operators, peak season sees your business getting busier.
Or maybe, you have to hustle hard to make hay while the sun shines!
But how do you get noticed amid all the social media noise?
But did you ever think about this – what if you could use the media coverage you easily get in the peak season to boost your Google power during that arid off-peak time?
Here’s how it works!
Silly season and summer holidays become a news round unto itself. Holiday trends, celebrities on tour, wacky tourist services – you name it, it’s a news free-for-all!
So, when off-peak rolls around and you’ve got a season of great media coverage under your belt – guess whose business is going to jump to the front of the queue when visitors Google for things to do? Your business!
That’s right! All of that positive media coverage will be right there – online – packing a powerful punch and selling on your behalf.
And let’s face it – that’s how tourists find stuff to do and places to stay, eat and play.
This is media that you may struggle to bag when it’s busier, when the focus shifts off of holidays and tourism, and back onto politics, courts etc.
News outlets have massive Google authority. Your stories (especially if you sprinkle your keywords through your press releases) will jump ahead in searches, helping you get that off-peak cashflow.
You know I’m making sense!
You’re hearing me!
Email Christine and find out more.
Why take my word for it? I’m the former chief reporter and business editor of the Northern Advocate (so it was my job to plan news coverage over the summer holidays). I’ve scratched around in Irish newsrooms too each August, looking for that news gold that will grace the front pages or pop from the radio.
