Are you media fit?

You don’t need to conquer the whole mountain to celebrate a victory. This morning, I set myself a goal. Before work began, I wanted to have climbed my local Mt Parihaka and stand at the lookout, victorious. But the morning did not…

Print media opportunities you won't want to miss

All of the businesses that I work with have one thing in common - they are newsworthy. That means, they must have at least one media opportunity that they can avail of - a story or competition - that they can run in a media outlet. So,…

How to get your press release printed

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Did you know that you’ve got about 5 seconds to impress a journalist with your press release and pitch? In my 16 years as a journalist, I have received over 160,000 press releases into my inboxes. Five seconds - that's not much time,…

One simple media tip from MasterChef's Ness Baxter

I was lucky enough to hear culinary empowerer and former MasterChef NZ contestant Vanessa Baxter tell her story at the Liked Media Women In Business NZ Christmas party in Whangarei recently. She spoke about how her life was simply one fearlessly-taken…

Strategic visibility and earned media

[Edited in November 2020] Three years ago (2017), Earl Wilkinson, the CEO of the International News Media Association said we were going to see TEN TIMES the amount of digital information being available online. That's a whole lotta noise…

Solas Spotlight: Let's talk about Lysa

How can you have your voice heard by media when you work in healing and wellness? Lysa Black's superpower? She can read hearts. When I first met Lysa Black - Heart Magic's Heart Healer, she was moving through a crowd of Mums in Business…

Tourism Industry Tips: Using peak season media to lift off-peak business

How do you use simple peak season media coverage to lift your off-peak business? Like most operators, peak season sees your business getting busier. Or maybe, you have to hustle hard to make hay while the sun shines! But how do you…

QUIZ: What type of media personality are you?

Every day, thousands of people are being quoted in news stories and magazine articles in the country, each media personality with an agenda, campaign or issue to promote or highlight. Which type of media personality are you? Every media campaign…

Silly Season: Tis the season to bag some media exposure

Note for Irish readers: Silly Season coincides with the summer holidays in New Zealand. In Ireland, the Silly Season is in August but the same rules apply.  What is the Silly Season and why does it mean more media exposure opportunities than…

Get your message to the masses with these 31 press release tips

If you have something happening in your business and you want to get some positive media exposure, a press release offers an awesome way to get it. Here's why... 1: A press release allows you to get your message down on paper and ensure you…