Writing the history books of tomorrow

History is being written today, every day, and by storytellers. From monks and scholars to Maori oral storytelling and old Irish seanchais (pronounced shan-a-kee) – we’ve all been fortunate to have a legacy of tales. As it’s…

You can't put lipstick on a pig! 6 reasons you're not ready for news media exposure

6 reasons you're not ready for news media exposure 1: You have nothing newsworthy happening (no, a 50 per cent sale is not newsworthy) This is a biggie in an industry saturated with PR companies promising fame and glory by sunrise. The…

How to spot a media opportunity for your business

Did you know... 1: Positive media exposure is explosively good for business. There is nothing better than a news story to let customers know more about the values of your business. An advert might tell them about special offers, and your…

Media relations is good for your business

Just what will your organisation get out of doing media work?  If you own or lead your business or organisation, then time is the one thing you don't have. So, before you jump into any new project, it makes sense to weight it up - is it…

Entrepreneurs - the butt kicking roller derby players of business

I like to skate into people. I play roller derby and my favourite position is jammer. It's an exhilarating, fast-paced, full-contact, athletic sport on wheels. It's also a lot like starting a business! My team is Hell's Wives in the Northland…

What's the first step towards positive media exposure?

Admit it! You've always wanted someone to write a positive news story about you, your business or organisation. It's a noble desire! There's nothing more satisfying than reading a story about your business which shines its positive light…

When should you post your content online?

Did you know that we see a whopping 3,500 ads each day? How is that even possible? It makes me wonder, though, how much of that information we retain? I would say, very little. But how many news stories do we read each day? Significantly less! So…

Native ads - the newsroom impostor?

Do you read news websites for entertainment, or to be informed? Of course, you do! But for a while, news sites have been sneaking a new type of story into the mix – stories that are not entertaining, informative or educational. Yesterday,…

Media plans, and leaving the house with your baby

Having a media plan is a lot like preparing to leave the house with your baby. What starts out as a simple journey can quickly turn to tears, tantrums, poop in your face and you suddenly looking ten years older.