Before setting out on any journey, it’s fair to assume that most of us have a pretty good idea of where we want to go.
Well, the same must be true of a media campaign, including earned (print and radio) and social media. It seems like an obvious observation, but too many people run head first into media work, without considering what direction they’re moving in or why.
Without understanding your objectives, you’re just a twig in the breeze and won’t be able to measure your success on the other side. So, what are the benefits of running a media campaign?
- Raise awareness about your cause or business
- Grow your client base
- Increase your business credibility
- Help people to know, like and trust you
- Stimulate public debate about your industry or product/ service
- Get the attention of politicians, investors, stakeholders
- Highlight an injustice—industry legislation perhaps?
- Offer solidarity to similar organisation
- Gain volunteers, find staff
- Remove stigmas attached to industry, product or service
- Promote social change or consumer shift in attitude
- Shed untruths/negative misunderstandings about your campaign/ cause/organisation/product/service
- Celebrate a win with your team
- Gain support for a challenge
- Increase awareness for fundraising campaigns
To get earned media, you or your organisation must be newsworthy.
There are 5 newsworthy media types. Each requires a different approach. Which one are you?
1: The influencer
2: The Start-up Founder
3: The Campaigner
4; The Small Business Owner
5: The Marketer
Get in touch if you want me to shed some light on your business media opportunities through a Solas Media Solutions Newshound Session.
Email me: Christine@solasmediasolutions.com or call 087 3901013.
