CARLOW BUSINESS AWARDS: Innovation, vision and inspiration

And that's a wrap for my first year on the judging panel for the Carlow Business Awards with County Carlow Chamber. What an experience and an honour to learn about so many Carlow businesses. It was an inspiration to see so much vision, talent,…

EVENT: PR talk with South Tipp Women In Business

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PR is a powerful tool for small business owners and I will be sharing Ten Steps For Getting Media Exposure For Your Business on Wednesday, 5th October. I will give you simple steps that you can walk away with and implement straight away. Do…

How to cook up your own PR campaign

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Not many people know that I spent years working as a chef - in my hometown of Ballybunion and later in Cork City. I started out washing pots and pans, was promoted to starters and desserts and then progressed on as a commis chef. When…

Taste of Carlow: A PR Campaign that tasted good for the county

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Food is a great topic for PR and media coverage! Why? Because humans need to eat to survive. Also because humans like to eat for entertainment and fun. Therefore, food businesses can fall into the PR category of health, food, entertainment,…

TESTIMONIAL: Foundation Stone Financial Planning

I have had the absolute good fortune of finding David Lunn and Dervla Moloney of Foundation Stone Financial Planning Ltd and have been working with them on their marketing and PR. They are just one of my clients. Here's a testimonial written…

How to tell your personal story to media

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Some weeks back, I chatted on InstaLive with Linda Kelly from Women Ascend. We discussed how women could harness the power of media by telling their stories to journalists as part of the #BetterMaternityCare campaign.  A media campaign can…

Journalists reveal how to get free publicity for your business

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Every day, journalists are bombarded with emails from people looking for a piece of free publicity for their business, organisation or project. If you're in business and understand the value of PR, you will want to know how to get free publicity…

Don't 'hit it & quit it'​ on your social

One of the worst things you can do on your social media is “product dump and run”. Product or service posts are important. You’re not just on social media for the chats. But people don’t want to be sold to. But here’s the thing. If…

Apply this helpful 20/80 content marketing rule and turbo boost your sales

Earlier this week, I had a session with a client who felt stressed out that she wasn't spending enough much time creating new content for her social media platforms. Here's the thing about content - don't put all of your energy into creating…

STORY: "I had to relearn how to talk when I was in my twenties"

Let me tell you about the time I had to relearn how to talk. I was in my twenties but was so softly spoken that I couldn’t be heard. I didn’t really talk - I whispered. It was a self-confidence thing – or a lack of it. Here's how…