10 tips to get positive media exposure for your business in 2021

Check out these ten simple tips for getting positive media exposure for your business and smashing your media campaign in 2021. Journalists are eager to hear your good news stories. This is true! But before they hear your story idea, you need…

Why Barbie has almost 15 million followers on Facebook

Yes, I know that sounds weird but read on for a moment. Barbie has 14,872,393 followers on Facebook. But for a time there, Barbie got the brunt of some wrath in society as she was deemed to be out of date - an ideal about women that parents…

The benefits of a media campaign

Before setting out on any journey, it's fair to assume that most of us have a pretty good idea of where we want to go. Well, the same must be true of a media campaign, including earned (print and radio) and social…

Communications consultancy launches in Ireland's South East

A Kilkenny-based journalist has launched her media relations and social media business Solas Media Solutions to help South East businesses get noticed in a noisy market. With over 17 years’ experience as a regional journalist, Kerry native…

We need more female voices in media

Do women need to lead the change of interview topics from children and nappies, to teams and strategies? The news media's main aim is to inform, educate, entertain and inspire. In a democratic society, the media serves to shape the narrative…

Are you media fit?

You don’t need to conquer the whole mountain to celebrate a victory. This morning, I set myself a goal. Before work began, I wanted to have climbed my local Mt Parihaka and stand at the lookout, victorious. But the morning did not…

Print media opportunities you won't want to miss

All of the businesses that I work with have one thing in common - they are newsworthy. That means, they must have at least one media opportunity that they can avail of - a story or competition - that they can run in a media outlet. So,…

How to get your press release printed

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Did you know that you’ve got about 5 seconds to impress a journalist with your press release and pitch? In my 16 years as a journalist, I have received over 160,000 press releases into my inboxes. Five seconds - that's not much time,…

One simple media tip from MasterChef's Ness Baxter

I was lucky enough to hear culinary empowerer and former MasterChef NZ contestant Vanessa Baxter tell her story at the Liked Media Women In Business NZ Christmas party in Whangarei recently. She spoke about how her life was simply one fearlessly-taken…

Strategic visibility and earned media

[Edited in November 2020] Three years ago (2017), Earl Wilkinson, the CEO of the International News Media Association said we were going to see TEN TIMES the amount of digital information being available online. That's a whole lotta noise…