Solas Spotlight: Let's talk about Lysa

How can you have your voice heard by media when you work in healing and wellness? Lysa Black's superpower? She can read hearts. When I first met Lysa Black - Heart Magic's Heart Healer, she was moving through a crowd of Mums in Business…

Tourism Industry Tips: Using peak season media to lift off-peak business

How do you use simple peak season media coverage to lift your off-peak business? Like most operators, peak season sees your business getting busier. Or maybe, you have to hustle hard to make hay while the sun shines! But how do you…

QUIZ: What type of media personality are you?

Every day, thousands of people are being quoted in news stories and magazine articles in the country, each media personality with an agenda, campaign or issue to promote or highlight. Which type of media personality are you? Every media campaign…

Silly Season: Tis the season to bag some media exposure

Note for Irish readers: Silly Season coincides with the summer holidays in New Zealand. In Ireland, the Silly Season is in August but the same rules apply.  What is the Silly Season and why does it mean more media exposure opportunities than…

Get your message to the masses with these 31 press release tips

If you have something happening in your business and you want to get some positive media exposure, a press release offers an awesome way to get it. Here's why... 1: A press release allows you to get your message down on paper and ensure you…

Writing the history books of tomorrow

History is being written today, every day, and by storytellers. From monks and scholars to Maori oral storytelling and old Irish seanchais (pronounced shan-a-kee) – we’ve all been fortunate to have a legacy of tales. As it’s…

You can't put lipstick on a pig! 6 reasons you're not ready for news media exposure

6 reasons you're not ready for news media exposure 1: You have nothing newsworthy happening (no, a 50 per cent sale is not newsworthy) This is a biggie in an industry saturated with PR companies promising fame and glory by sunrise. The…

How to spot a media opportunity for your business

Did you know... 1: Positive media exposure is explosively good for business. There is nothing better than a news story to let customers know more about the values of your business. An advert might tell them about special offers, and your…

Media relations is good for your business

Just what will your organisation get out of doing media work?  If you own or lead your business or organisation, then time is the one thing you don't have. So, before you jump into any new project, it makes sense to weight it up - is it…

Entrepreneurs - the butt kicking roller derby players of business

I like to skate into people. I play roller derby and my favourite position is jammer. It's an exhilarating, fast-paced, full-contact, athletic sport on wheels. It's also a lot like starting a business! My team is Hell's Wives in the Northland…