EVENT: PR talk with South Tipp Women In Business

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PR is a powerful tool for small business owners and I will be sharing Ten Steps For Getting Media Exposure For Your Business on Wednesday, 5th October. I will give you simple steps that you can walk away with and implement straight away. Do…

How to cook up your own PR campaign

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Not many people know that I spent years working as a chef - in my hometown of Ballybunion and later in Cork City. I started out washing pots and pans, was promoted to starters and desserts and then progressed on as a commis chef. When…

How to tell your personal story to media

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Some weeks back, I chatted on InstaLive with Linda Kelly from Women Ascend. We discussed how women could harness the power of media by telling their stories to journalists as part of the #BetterMaternityCare campaign.  A media campaign can…

Journalists reveal how to get free publicity for your business

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Every day, journalists are bombarded with emails from people looking for a piece of free publicity for their business, organisation or project. If you're in business and understand the value of PR, you will want to know how to get free publicity…

How to get your press release printed

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Did you know that you’ve got about 5 seconds to impress a journalist with your press release and pitch? In my 16 years as a journalist, I have received over 160,000 press releases into my inboxes. Five seconds - that's not much time,…