Posts

WEBINAR: Three Steps To Getting Positive Media Exposure For Your Business

Hosted by County Carlow Chamber as part of its Webinar Series, I presented 'Three Steps To Getting Positive Media Exposure For Your Business' online yesterday.  In it, I explored... Step 1: How to spot (or create) a media opportunity Step…

How to jump on the news cycle and bag some earned media

One way to get free media coverage - earned media on radio and print interviews - is to follow journalists on Twitter and LinkedIn and answer the call when they are looking for a particular type of interview subject. Some PR agencies call this…

How to get your press release printed

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Did you know that you’ve got about 5 seconds to impress a journalist with your press release and pitch? In my 16 years as a journalist, I have received over 160,000 press releases into my inboxes. Five seconds - that's not much time,…

When should you post your content online?

Did you know that we see a whopping 3,500 ads each day? How is that even possible? It makes me wonder, though, how much of that information we retain? I would say, very little. But how many news stories do we read each day? Significantly less! So…