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Apply this helpful 20/80 content marketing rule and turbo boost your sales

Earlier this week, I had a session with a client who felt stressed out that she wasn't spending enough much time creating new content for her social media platforms. Here's the thing about content - don't put all of your energy into creating…

Who the heck are you and why do customers need to know?

Why does your local business story matter more in this online labyrinth of anonymous entities? Let me tell you why - and start with an example. I went onto a local business site recently and was ready to purchase their product (foodstuff)…